Famed Photographer Matthew Rolston Explores a SoCal Tradition
Back in the ’80s and ’90s, a triumvirate of L.A. celeb photographers snagged most of the covers of American glossies. This celebrated trio shot key celebs, album covers, and key tour pictures: Greg Gorman, Herb Ritts, and Matthew Rolston. But after years of taking pictures Madonna, Janet Jackson, and the rest of the common suspects a number of moments, L.A. indigenous Rolston made a decision to diversify his portfolio, so to discuss. With a restless mind and unlimited thirst for lifestyle, Rolston jumped to directing, capturing music videos for Bryan Adams and Christina Aguilera, carrying out online video promos for Intercourse and the Town, and functioning on a plethora of commercials (the Gap’s popular “Khakis Swing,” Revlon, Visa, Guess, to name a few). Reinvention became a organic component of his process. Rolston’s upcoming shift was to morph into a resourceful director who took on a variety of main lodge
