Don’t Let Google Control Your Marketing Assets
Right here at FASO, we once misplaced all of our rankings in Google….seems like a marketer’s worst nightmare, ideal?
When Google dropped the initial Panda [1] bomb, we had by some means incorrectly configured element of our robots.txt file, and left a section of the FASO web-site open up to Googlebot that we had in no way intended for Google to index. The big, bad Panda bear did not like that area of our world-wide-web website, and we dropped all our rankings for about a month (except, importantly, on lookups for “faso”).
And guess what transpired to our sales and website traffic throughout that thirty day period? Nothing at all. Effectively, just about nothing.
Our expansion just ongoing ideal on and we kept generating revenue. That’s simply because we have never relied on “Search engine optimisation” as our marketing technique. Just as we have hardly ever relied on “social media