Angles subject in item images. They expose aspects of items, assisting buyers make educated conclusions. Plus, purchasers who simply cannot see the particulars of a item will not likely buy it.

This is the fourth publish in my collection on encouraging ecommerce merchants get better product or service images. “Part 1” tackled the value of backdrops. “Part 2” explained tripods. “Part 3” examined the fundamentals of synthetic lighting.

In this installment, I’ll assessment the greatest angles for products pictures and the viewpoints to pair them. Let’s start with the viewpoints — the posture of the digicam relative to a solution.


There are a few viewpoints: reduced, eye-amount, and higher.

  • Low photographs are taken from a situation beneath the issue to create its energy in the photograph. Minimal pictures get the job done well with way of living and in-context photographs.
  • Eye-amount shots are taken straight-on to provide a view of a product or service from the level of a human eye. Most products images is eye-stage.
  • Large pictures are taken from an elevated place seeking down on the subject matter.


In addition to the a few viewpoints, there are 6 have to-have angles for merchandise photographs: front, profile, 45-diploma, back, prime, and macro.

Entrance angle is the default picture of most ecommerce pics mainly because it’s the finest for rapidly informing purchasers, demonstrating the most important capabilities of a merchandise. A entrance-angle shot should really be attractive whilst also delivering adequate element for consumers to comprehend the merchandise.

Photo from of the front of an Xbox.

Front angle is the default image of most ecommerce photographs, this kind of as this illustration of an Xbox. Resource:

A front-angle shot is usually eye-level from a reliable white background. Make confident the lights is evenly dispersed to reduce seen shadows.

For a entrance-angle shot and all many others in this put up, I typically use two off-digicam lights with diffusers in a space in which I can manage the lighting. Area just one gentle 45-levels guiding the product or service and the other in the opposite corner. Ensure both of those are elevated and going through downward to dissipate most of the mild and decrease the length of shadows.

Profile angle is taken from the aspect of a merchandise. Its usefulness is dependent on the product. For instance, a profile shot is not handy for my paintings for the reason that no person wishes to see the side of a canvas or frame. But for footwear, say, a profile shot may be necessary.

Photo from of the side of sandal.

Profile angle is taken from the aspect of a solution. It’s beneficial for certain products, this kind of as this sandal from Adidas. Supply:

Get profile photographs at eye stage using a good quality white track record and a continual tripod, as with front angles.

Again angle is a key supporting shot in product pictures. Customers are almost never glad by entrance angles and profiles alone. Again photographs can expose significant particulars.

Photo from of the back of an Xbox

Back angle is a important supporting shot in solution images, such as this instance of the back again of an Xbox. Resource:

For consistency, take a again angle shot from the similar area as the front angle — just switch the item around (not the digicam).

45-degree angle refers to the posture of the camera from the item. It is also referred to as the a few-quarter angle. A 45-degree shot is most frequently employed for food items photography, but it’s helpful for lots of other things, also.

A solitary 45-degree shot exhibits numerous sides of a product or service though providing supplemental detail. Use a superior viewpoint and mark your camera’s situation just before shooting. Use a tripod to hold it constant.

Profile shot from of a black sandal.

A solitary 45-diploma shot displays several sides of a merchandise, these as this Adidas sandal. Source:

Prime angle is frequently named the birds-eye-see. It is not often needed, but it does supply a lot more context for customers dependent, all over again, on the solution.

A top-angle shot can be difficult to pull off — the camera is right over the products. Position your camera in an elevated C-stand, and then join the digital camera to a computer. A pleasant Matthews 40” C Stand from B&H Photograph expenditures about $183. Affect, Kupo, and GVM also make top quality C-stands at comparable rates.

Photo from of the top of an Xbox and its controller

Prime-angle shots are taken right above the item. This example reveals the prime view of an Xbox and its controller. Supply:

Macro angle shot displays the great information of solutions and necessitates exclusive machines to get proper. I’ll go over it in-depth when I handle lenses in the upcoming “Part 6.” Retailers with minimal budgets ought to very likely not endeavor macro photographs.

A photo from showing the closeup details of a black sandal

Macro angle shot displays the great specifics of products and calls for unique gear. This graphic is of an Adidas sandal. Source: