led by miguel de guzmán and rocío romero, imagen subliminal is an architectural movie and pictures studio dependent in new york city and madrid. both equally de guzmán and romero studied architecture and use this know-how to artfully document initiatives that variety from a reconfigurable pneumatic structure in paris to a household setting up in brooklyn with cascading rooftop terraces. ‘our teaching designed us in a natural way aim in architectural photography as it is a way to preserve considering, and someway performing, as architects,’ the duo tells designboom. ‘it also supplies the opportunity to take a look at and focus on astounding buildings with the crew that created them.’



miami museum garage by workAC | go through a lot more about the task below
leading video: spanish pavilion at the 2021 venice architecture biennale | examine far more about the venture in this article



‘our objective is not only to seize a scene, but to seize the ambiance that the architect has in head for a venture,’ demonstrate de guzmán and rocío romero, who typically consist of men and women in their photographs or movies to assist to establish a narrative. ‘we even introduce fictional people that personalize the architecture we present,’ the duo continues. ‘we imagine that this fictional daily life delivers a much more intense experience and information about the serious creating than the summary empty images.’


read our job interview down below to master extra about the operate of imagen subliminal, and see a assortment of movies and pictures individually selected by miguel de guzmán and rocío romero.

'architectural ideas can be beyond reality' says photography + film studio imagen subliminal
la madriguera by delavegacanolasso



designboom (DB): can you get started by telling us a small about your backgrounds and how you grew to become associated in architectural photography?


miguel de guzmán and rocío romero (MdG + RR): we are equally architects that began our do the job as photographers all through college. miguel de guzman analyzed at ETSAM madrid and following some a long time of combining architectural follow and pictures, founded imagen subliminal and turned a total time architectural photographer. rocío romero acquired her architecture diploma at granada and researched images in madrid wherever she joined imagen subliminal. our instruction manufactured us naturally aim in architectural images as it is a way to preserve imagining, and somehow working, as architects. it also supplies the chance to check out and talk about astounding properties with the team that designed them.



100 norfolk by ODA new york | read through far more about the job in this article



DB: how does the partnership work amongst the two of you at imagen subliminal?


MdG + RR: our perform as a team is seriously what has pushed our evolution in the discipline of documenting architecture. coming alongside one another from various skilled places has made us come across popular floor in our concepts and do the job kinds and to experiment with how we deal with tasks. this widespread floor is critical in creating a coherent image that showcases imagen subliminal as a device. I feel it’s what reinforces us and will allow us to bring together anything we have learned and found individually. the cohesion exists mainly because we share the identical concepts and also exact operate approach and applications. we also maintain a constant dialogue and evaluation of just about every many others function and distribute responsibilities on the identical challenge.

'architectural ideas can be beyond reality' says photography + film studio imagen subliminal
centre for arts and technological know-how in segovia by sancho – madridejos architecture business



DB: where by are you at the moment based mostly? what result has the pandemic had on your travels and your get the job done?


MdG + RR: we have two bases: new york city and madrid. from there we can travel where ever needed. since final 12 months, we have taken pics in france, belgium, switzerland, mexico, japan, china, and somewhere else. right after operating numerous many years jointly, we truly are based mostly in two diverse locations: miguel concerning new york town and madrid and rocío in madrid. every single a person of us shoots in a unique location, but normally we do organizing and submit-manufacturing with each other. that keeps us focused and evolving together technically and in concepts.



housing in cantalares, murcia by by sancho – madridejos architecture place of work



MdG + RR (ongoing): the lockdown was a lot stricter in madrid than in new york and it forced us to suspend a ton of our function given that it is finished strictly in man or woman. however, we have been equipped to devote time to arranging and having up to day with, and meditating on, our work. in terms of our digital operate and collaborations, there has not seriously been a adjust considering the fact that it’s been carried out remotely for many years. the greatest obstacle is not what we’ve carried out up right up until now but instead the mysterious brought by the coming months — the issue in traveling and the crisis in both the architecture and building sector… on the other hand, numerous worries and options have occur about many thanks to electronic interaction and the have to have to come across new languages and applications to share thoughts parts that we have a whole lot to contribute to.

imagen subliminal interview
mogán funicular by atelier lopezneiraciaurri arquitectos



DB: how do self-initiated jobs assess with commissioned assignments? do architects give you a certain quick?


MdG + RR: we give working experience and abilities to architects who want to converse their vision of a project and the suggestions behind it. we place excess focus on the collaboration with the clientele, from arranging the report to the publish-production and distribution. our objective is not only to capture a scene, but to capture the environment that the architect has in brain for a project.



YOYO light-weight installation by brut deluxe



MdG + RR (ongoing): our customers are primarily architectural corporations but also editorial, builders, construction and true estate providers. we like to hold a near connection with our shoppers, share ideas and experiment jointly. we think that the architectural photographer serves as a translator among the architect’s tips and the public. it is vital to have a good understanding of the client’s perform approach behind a building to be capable to pick out the finest way to talk it. we feel that the benefit of using experienced photography in architecture is not only owing to the information and working experience, but also the will to fully grasp the venture and the skill to collaborate in get to research and build a narrative that transmits tips in the most visually appealing way feasible. architects often make a little something that can not be found, only lived. our intention is to get every person to knowledge it.

imagen subliminal interview
casa tobogan by Z4Z4 | browse far more on designboom in this article



DB: you have used a assortment of figures in your photographs, which includes mermaids and bears. how do you decide on these figures?


MdG + RR: it relies upon on the project, but we usually like to involve people in buy to assist to create a narrative. we even introduce fictional people that personalize the architecture we display. from time to time it is doable to capture the authentic everyday living on the internet site, but we like to recreate a probable daily life with actors so we can exhibit how the perfect working experience is, and enhance the architect’s strategy on the use of the setting up. the film/pictures can become a user’s guideline of the creating. we imagine that this fictional lifetime supplies a far more rigorous knowledge and info about the true developing than the abstract vacant pictures. we introduce simulations or fictions that expose realities that are not right noticeable or not however current at the minute of the shot. it’s quite essential for us to make these simulations apparent to permit the spectator recognize that there is a match. architectural concepts can be beyond actuality.



casa paco condominium by zooco estudio



DB: how do you get ready in advance of a shoot?


MdG + RR: we attempt to fully grasp both the challenge and the authors. we question for options, renders and web-site pictures, and also we like to have a discussion with the architects. usually there is also a internet site take a look at in advance of we commence capturing. it is also critical to analyze the orientation and climate to organize the session.